Inform//Acción was founded in 1999 by Jorge Matte L. and Alfonso Rodríguez A.
Jorge, who has unfortunately passed away, was the guru and almost the creator of motivational research in Mexico, which then became what we now know as qualitative research.
Afonso was one of his first disciples in 1969, but beyond his long career, he is a fan of new technologies and methodologies: online communities, bulletin boards, mobile research, self-ethnography, behavioral economics…
To discover and reveal actionable insights that help our clients take adequate decisions for the development of their projects and brands.
IT’S NOT ONE, IT’S FOUR: to listen, to observe, to analyze and to collaborate.
"“THE CLIENT IS ALWAYS RIGHT”.
We will do whatever our client asks for, but whenever it is relevant, we will recommend using new technologies and methodologies.
Among them, our favorite: Bulletin Board Groups (BBGs).
Follow this link to find out more about BBG's